design

Publication Design

The art of visual communication

The use of high quality design can improve many aspects of your business, including your company’s print or digital publications.

When used effectively, graphic design can work wonders for publication design, boosting key messages through visual communication and creating greater impact with your audience. At Thirst Creative our team of strategists, copywriters and designers work with you to develop corporate publication designs that effectively inform, educate and persuade your audience.

  • Convey professionalism and ensure consistency
  • Showcase your brand’s personality and establish your visual identity
  • Attract the attention of your audience and encourage them to engage
  • Convert your audience into loyal customers and boost sales

Key factors to consider before designing your publication

Here at Thirst Creative, we use a strategy-first approach to designing publications for our clients. Working closely with your team, we’ll unpack the purpose of your publication, the outcomes you’re looking to achieve, your audience, your desired format, the fonts you’re looking to use and the overall style you’re looking to adopt. Maybe your publication is an annual report or policy review and you are looking to engage and inform your stakeholders? Or perhaps you’re developing a company profile for your business that will act as a comprehensive marketing tool and need it to appeal to both your employees and prospective customers.

Depending on the type of publication you are looking to design, our team of strategists and graphic designers will help you in considering the use of compelling photography, colourful animation, custom illustrations, informative infographics and digital interactivity to enhance your publication. Selecting the most appropriate mix of visual elements, our designers will then develop a creative concept and theme for your publication; one that will effectively convey your intended message to your target audience and help you achieve your desired outcomes.