Infranexus

Reflecting partnership, innovation, and excellence in Asset Management

In the competitive landscape of asset management, Infranexus stood as a well-established, reputable firm. However, the challenge arose when their visual identity no longer reflected the modernity and forward-thinking approach inherent to their business. With an outdated logo and a brand story that wasn‘t clearly communicated, Infranexus was at a crossroads. In partnership with Thirst Creative, we reshaped their brand architecture and established a lasting visual identity that reflects their values of partnerships, innovation, and service—while clearly distinguishing them from their parent company, IFM Investors.

The Turning Point

The turning point for Infranexus came from a deep dive into the origin of its name, specifically the term ‘nexus’—signifying connection. This discovery offered a unique opportunity for us to redefine the company’s visual identity and brand narrative.

Embracing Connection

By embracing the concept of connection, we embarked on the creation of a modern logo and a new graphic language designed to reflect its commitment to forging strong partnerships and fostering innovation in the management of essential public assets.

Revamping the Brand Identity and Architecture

Central to the brand’s development was a review and reinvention of the existing brand architecture. This involved considering each asset’s individual identity, and how it was being used.

Recommendations were made to go from a house of brands approach, to a consistent typographic and visual treatment across all assets, incorporating the new Infranexus identity as a clear endorsement. This created greater strength and consistency across all assets and brand communications.

A Foundational Shift

This strategic rebranding was a foundational shift, aligning Infranexus more closely with its mission and values. The new visual identity wasn’t merely aesthetic but a reflection of Infranexus’s essence as a connector and innovator in the infrastructure sector. This transformation not only bolstered Infranexus’s industry position but also redefined the presentation standards for infrastructure asset management in a changing market.

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What we did

Brand Strategy

Research & Insight

Brand Identity & Guidelines

Concept & Design

Annual Reports & Publications

Signage & Events

Motion Design & Animation

Marketing Strategy & Support

Infranexus’s turning point emerged from exploring the essence of ‘nexus’ in its name, signifying connection—a discovery that unlocked the door to a redefined visual and narrative identity.