hero

RMIT Giving

An identity that inspires generosity and growth

With a vision to increase donor engagement and raise the profile of its philanthropic arm, RMIT collaborated with Thirst Creative to shape a distinct identity for RMIT Giving. The result was a strategic brand system built around a dynamic infinity device – a visual metaphor for the ongoing cycle of support and achievement between donor and recipient. Applied across campaigns, reports and digital and print communications, the new identity empowers RMIT Giving to connect with audiences in a more meaningful, recognisable and authentic way.

  • Read more
1st media
2nd media
1st media
2nd media
2nd media