FVREE Digital Publications

From EDVOS to FVREE: Communicating a rebrand through digital annual reporting.

For close to 30 years, EDVOS (Eastern Domestic Violence Outreach Service) grew from a grassroots community initiative to become one of Melbourne’s leading specialist family violence services. Today, the not-for-profit is a large government-funded organisation working across the continuum of family violence including primary prevention, early intervention, response and recovery.

After partnering with them on their major renaming and rebranding project, they engaged us to design their digital annual report, which would serve as the primary corporate communication tool to introduce their transition from "EDVOS" to "FVREE". Scroll to see how we approached this important task.

Our efforts on the FVREE Annual Report earned us an AGDA Design Awards Finalist.

In today’s climate where sustainability intersects with digital-first preferences, a paperless, web-centric solution was the clear choice. At the foundation of our design strategy was a meticulous UX/UI design phase utilising Figma. This powerful platform allowed us to facilitate real-time collaboration and efficient feedback loops, leading to a design system that placed user accessibility at its core. Our wireframes and prototypes were not only visually consistent and clear, but they also guided the web development for a seamless user experience.

Transitioning from design to execution, we utilised the capabilities of Webflow. This adaptable platform transformed our Figma blueprints into a dynamic and interactive space for FVREE's digital report. Using Webflow, FVREE's brand identity was maintained consistently across all digital touchpoints, resulting in a website that was not only accessible but also flawlessly responsive on every device.

After diligent work, we delivered an annual report that seamlessly merged FVREE's rebranding journey with crucial data, ensuring stakeholders received both context and clarity. The digital report did more than highlight FVREE's annual achievements and define goals for the upcoming year; it delicately communicated the powerful stories of survivors who benefited from their support and services. Our collaboration with FVREE, given their unwavering commitment to their community, has been a deeply rewarding experience for the whole Thirst Creative team. We couldn’t be more proud to have worked with this brave and purpose-led organisation, making a true difference in the lives of our community.

Read more

What we did

Brand Narrative & Tone of Voice

Illustrations & Infographics

Annual Reports & Publications

UX & UI Design

Web Development

From grassroots to digital forefront: our collaboration with FVREE not only unveiled their transformative rebrand, but also showcased their enduring impact, driving change in the heart of our community.