Service Stream

Keeping Australia connected with Service Stream

Service Stream is a S&P/ASX-listed company that specialises in the design, construction, operation, and maintenance of critical assets. With multiple communities relying heavily on their services, it was vital we brought their Sustainability Report and Annual Report to life with clear direction and visual clarity.

With connection at the heart of everything Service Stream does, we developed the core idea, ‘Keeping Australia Connected.’ From theming to photography direction, and design to finished artwork, we partnered with them every step of the way to deliver a reporting suite that spoke to their annual achievements, seamlessly.

Designing a purposeful report

For their initial Sustainability Report following the easing of Covid restrictions, we formulated the overarching message, 'Keeping Australia Connected,' to humanise the significant work Service Stream provides.

Benchmarked against the United Nations Sustainable Development Goals (UN SDGs), it was vital that both their company data and company initiatives were delivered in a digestible format. With this, we stripped away complicated infographics and used iconography sparingly and with purpose. For ease of navigation, we colour coded each section within the report and made clear the UN SDGs, which were relevant to Service Stream’s activities.

We highlighted company initiatives and employee stories, bringing them to the forefront through feature case studies and authentic image making. We prioritised consistency and left nothing to chance. We created a detailed photography direction brief for capturing imagery tied to specific stories, as well as employee and large infrastructure assets.

Building upon their newly established visual language, we developed a core set of design elements and principles specifically for long documents. With longevity in mind, we created a flexible and simplified system which complimented the broader visual language and could be used across other publication projects.

Through the work we’ve done, we’ve solidified their position as a trusted essential services provider within the community, to shareholders, current and prospective, and the broader market. Not only that, we've proudly highlighted the company's community contributions and environmental initiatives that aim to create a more sustainable planet.

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What we did

Concept & Design

Annual Reports & Publications

Benchmarked against the United Nations Sustainable Development Goals, it was vital that both their company data and company initiatives were delivered in a digestible format.

With longevity in mind, we created a flexible and simplified system which complimented the broader visual language and could be used across other publication projects.