FB Rice

FB Rice is a top tier Australian Intellectual Property firm working with local and international clients. Their advice encompasses legal, technical and strategic aspects of IP across a broad range of industries.

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As champions of innovation and market leaders, FB Rice wanted their new website to help reposition their brand and stand out from their competitors. As their agency of choice, we needed to communicate the full breadth of their technical expertise and services, while showcasing their extensive collection of industry publications.


Our team of digital strategists, designers and developers have built a fast-loading custom website that offers a sophisticated experience for the end user. With technological advancements and a custom style of imagery our team have delivered a future-proofed and compelling website that is as professional and seamless as FB Rice’s service.

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FB Rice were looking to craft a clear, natural user journey.

The goal

We were tasked to achieve a modern and sophisticated website that would build upon FB Rice’s historical and recent branding. The final design needed to offer a memorable experience and be compatible with the latest technology. FB Rice hoped to optimise their existing content and site structure to help increase conversion and build on their existing search presence.

As FB Rice were interested in an open-source CMS, we naturally chose Craft. The creative freedom this CMS offers would allow our team to develop a variety of templates and component types for content authors.

Our team delivered a modern website that communicates industry expertise.

The process

To kickstart the project, we created a common understanding of success measures and outcomes with a wide range of stakeholders. The Thirst team maintained clear lines of communication throughout the entirety of the project to deliver a digital strategy that would transform user experience.

With a data-driven approach, our team of digital strategists determined a highly flexible sitemap and content framework that would cater to the current and future needs of clients. To future-proof FB Rice’s website and employ the latest technologies, we naturally chose a headless CMS. By using industry leading technology like headless, we have developed a fast loading website and improved page load times by significant margins. Thanks to our customised search functionality and service page design the easy-to-navigate website conveys professionalism and credibility.

To complement the new website and promote brand consistency, our designers defined a custom style of imagery, appreciated for its simplicity and sleekness.

As our CMS of choice is built with a highly intuitive interface, we simplified content management for the FB Rice team. We worked closely with FB Rice’s marketing team to develop website content and ensure the finished product met their stakeholder expectations.

From the beginning, Thirst struck us with their sharp response to our brief. We really trusted them to get the job done in the most efficient and smart way, and the process was incredibly easy. Nothing was too much trouble!

Senior Marketing Advisor