Baseball Australia
A home run to manage a complex national sporting body.
Baseball Australia is the governing body for all levels of baseball throughout the country. Baseball.com.au is the media and content division of Baseball Australia, encompassing all baseball news and information surrounding the Australian Baseball League, the seven State and Territory associations and 600+ clubs across the country.
The Goal
As a fan-driven brand, baseball.com.au needed to act as the epicenter of all activity. The revamped site needed to easily distribute content, optimise revenue-generating opportunities, process audience analytics, and reach a national and global market.
Baseball Australia also needed a rebrand to modernise their brand that required a clean, type-driven logo that could easily applied to digital applications.
The Process
To guide the task we began by strategically planning in various workshops and were able to clearly define the scope of deliverables.
The new brandmark includes stylised, iconic red stitches from a baseball and a bright combination of highlight colours coupled with a deep blue for visual impact. Overall the refined brand adds a contemporary and exciting feel to the website.
To design and build the website, our digital developers used industry leading technology with a myriad of functionalities based on user needs. To target an international market our team prioritised language translation on the site.
To future-proof the website and integrate technical specifications including the need for a live score feed, we naturally chose a fast-loading headless CMS set-up on WordPress using modern JavaScript frameworks.
Our team has worked tirelessly with industry leader Thirst Creative to create a platform that will better suit the needs of our organisation and the growing baseball community as a whole
