FB Rice

The goal

We were tasked to achieve a modern and sophisticated website that would build upon FB Rice’s historical and recent branding. The final design needed to offer a memorable experience and be compatible with the latest technology. FB Rice hoped to optimise their existing content and site structure to help increase conversion and build on their existing search presence.

As FB Rice were interested in an open-source CMS, we naturally chose Craft. The creative freedom this CMS offers would allow our team to develop a variety of templates and component types for content authors.

The process

To kickstart the project, we created a common understanding of success measures and outcomes with a wide range of stakeholders. The Thirst team maintained clear lines of communication throughout the entirety of the project to deliver a digital strategy that would transform user experience.

With a data-driven approach, our team of digital strategists determined a highly flexible sitemap and content framework that would cater to the current and future needs of clients. To future-proof FB Rice’s website and employ the latest technologies, we naturally chose a headless CMS. By using industry leading technology like headless, we have developed a fast loading website and improved page load times by significant margins. Thanks to our customised search functionality and service page design the easy-to-navigate website conveys professionalism and credibility.

To complement the new website and promote brand consistency, our designers defined a custom style of imagery, appreciated for its simplicity and sleekness.

As our CMS of choice is built with a highly intuitive interface, we simplified content management for the FB Rice team. We worked closely with FB Rice’s marketing team to develop website content and ensure the finished product met their stakeholder expectations.