Brighton Primary School

Elevating Brighton Primary School’s brand and reputation

In the realm of primary education, Brighton Primary School is renowned and cherished for its longstanding commitment to nurturing young minds. However, it became increasingly clear that their brand identity didn’t fully capture the dynamic and holistic approach they take towards education. Recognising this mismatch between perception and reality, we collaborated to revamp the school’s brand and overall messaging.

This brand refresh effectively showcases Brighton Primary School’s dedication to academic excellence, personal enrichment, and the vibrant community they have built.

To initiate our partnership with Brighton Primary School, we conducted focus groups with staff, parents, and students to deeply understand the school’s unique vision. We developed the tagline “Learn. Grow. Become.”, encapsulating the school’s commitment to nurturing well-rounded individuals. This mantra now anchors the school’s brand identity, highlighting its focus on academic excellence and community involvement.

We also introduced clear, brand-aligned wayfinding signage to enhance the campus atmosphere and launched a user-friendly website. This site merges functionality with aesthetics, serving as a vital resource for the school community, with interactive features and streamlined content that make it easy for users to engage with and embody the spirit of Brighton Primary School.

Read more

What we did

Brand Strategy

Brand Narrative & Tone of Voice

Brand Identity & Guidelines

Copywriting & Editing

Website Copy

We refined the messaging of Brighton Primary School, effectively refreshing their identity to highlight their commitment to academic excellence, personal enrichment, and community strength.

Congratulations and a huge thank you to everyone involved in the community engagement and design process and especially to the team at Thirst Creative for their dedication, collaboration, professionalism, creativity, as well as their care and support for our students and their learning.

Steve Meade Principal, Brighton Primary School