Comdain engaged Thirst Creative to review and refresh their brand language and identity, with the goal of aligning their image and brand assets with their position as a top tier national service provider in gas and water infrastructure. Our marketing team realigned the brands tone of voice, refined their design style and repositioned their brand identity. Our design and development team also worked to fully overhaul the brands existing website, improving overall functionality and visual appeal. The brands print collateral was also reimagined to better represent the large scale and highly complex projects Comdain Infrastructure delivers.
Comdain required a brand image that matched it’s industry leading practice in big-business infrastructure. With an internal focus on functionality and innovation throughout the businesses growth, the brands external visual identity was in need of an evolution. Comdain approached our team with a goal of modernising their brand to reflect the quality of their service and attract the right kind of complex projects aligned with their growth strategy.
Comdain’s visual identity was modernised by our design team, who developed a selection of print collateral that displayed more sophisticated and refreshed visuals skewed towards the organisation’s repositioning and growth strategy.
Key stakeholders also highlighted the need for a refreshed tone of voice and tagline for the business; to inspire, progress and reposition the Comdain brand. Our branding specialists hosted a strategy session with Comdain to create something that was more aligned with their business offering and encapsulated their core values. ‘Integrity, Collaboration, Innovation’ was the final outcome, with the simple line accurately communicating the brand’s key values, operational progression and quality.
A major component of the Comdain visual elevation stemmed from the brands need for a modern web strategy. The overarching goal for the Comdain website was to extend functionality, build for UX and showcase the brands major project portfolio and rich history. Our design and development teach built a dynamic and visual website, integrating current trends such as parallax scrolling and bright imagery to create a website that is equally easy to use and engaging.