Crafting distinctive experiences
With visual identities already in place, we developed and expressed the distinct personalities of The Wild Geese and The Celtic Club through evocative positioning lines, poetic copywriting, emotive photography direction and refined design application. From web and social to in-venue and outdoor activations, every touchpoint was crafted to feel authentic, engaging and culturally alive.
One cohesive strategy
At its heart, this project was about storytelling. The Wild Geese needed a digital presence that mirrored its warm hospitality, elevated cuisine and lively event schedule. The Celtic Club required a centralised digital hub that could serve its members while opening the doors to new generations of culturally curious Melburnians. We crafted two distinct websites in Webflow, each guided by a clear UX framework built in Figma and enriched with subtle animation to draw users into their respective worlds.
A bistro with stories to tell
For The Wild Geese, we leaned into the character of the venue’s atmosphere. We used animation to guide users through menus, function bookings and a packed calendar of live entertainment. Promotional efforts extended beyond the screen with in-venue campaigns, outdoor advertising and direct mail helping to boost bookings and foot traffic.
Design that respects legacy
Established in 1887, The Celtic Club carries more than a century of Irish-Australian history. Our design approach honoured that legacy while modernising the brand’s online presence. Smooth animations and contemporary layouts support storytelling and cultural exploration, while copywriting and engaging content bring warmth, clarity and connection to every interaction.
The result
Two unique brands. Two intuitive websites. One united presence that champions Irish culture with modern energy. Whether it’s a pint with friends at The Wild Geese or a Gaelic language class through The Celtic Club, the experience now starts long before you walk through the doors.
