A campaign packed with Delite.
Mandarins are the no-stress, no-mess snack perfect for any time of day.
Delite mandarins take a fruit that’s already great and make it even better, naturally. Grown right here in Australia, Delite mandarins are juicy, sweet, naturally seedless, easy to peel and full of flavour. It’s no surprise they’re Australia’s #1 mandarin brand.
Nutrano wanted to share Delite with all Australians.
Nutrano Produce Group, an industry leader in fresh produce, knew Delite mandarins were special. They just needed a bit of help getting all of Australia to realise it.
Our brief was to boost brand awareness and sales by showcasing the attributes that make Delite mandarins so loved.
The first question we had to answer was how to set Delite mandarins apart in a category where many products look similar and where consumers are rarely loyal to a single brand. We all remember the ads for Australian Bananas (make your body sing!) – but have you seen an ad for specific banana varieties? That was the challenge before us.
Australia’s #1 mandarin brand got a campaign to match.
The solution started with For Busy Bodies, a campaign that brought Delite mandarins to life for the 2021 season. Animated characters deployed across video and social media brought a fun, down-to-earth energy, while the new website we built explained how Delite mandarins are the perfect healthy snack for a busy lifestyle.
Ahead of the 2022 season, we built on the momentum of For Busy Bodies with a fully integrated brand awareness campaign that boldly heroed Delite, using engaging language and creative visuals that delivered an unbeatable value proposition across all audience segments.
An animated ad, which aired on broadcaster video on demand (BVOD) and YouTube, was the star of the show. Out of home large-format advertising captured people’s attention on the school drop-off or on their way to do the shopping. While imaginative creative on paid and organic social media showed off the brand’s playful side. Data-driven insights complemented the creativity and allowed us to identify and reach key demographics.
Bringing together vibrant video, creative copy, deep data and masterful marketing, our campaign elevated the Delite mandarin brand and put the product where it belongs: in lunchboxes and fruit bowls across Australia.
Together, this is what we achieved:
- 2.3 million impressions across all paid media platforms
- 1 million video views on BVOD platforms, YouTube and social media
- Featured on 43 high-profile digital metro billboards across metro Australia
- Thousands of happy kids and relieved mums and dads
- One satisfied client.
