Work

Trotters Bistro

Trotters Bistro is an iconic Italian restaurant blending authentic and modern flavours, located in the heart of Carlton on Lygon Street.

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Industry

Food & beverage

Services

Design, Digital, Marketing

Challenge

Trotters Bistro approached our team to develop a user-friendly mobile responsive and engaging digital platform to help maintain a competitive edge in the rapidly growing hospitality industry.

Solution

The final product is a sleek, modern and tasteful website that takes the user on a visual journey, showcasing the heritage of Italian food and highlighting their iconic Lygon Street location.

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Trotters Bistro were looking to overcome existing digital faults.

The goal

Our team set out to help Trotters Bistro develop a responsive website that would be accessible from all digital devices.

The existing site was lacking visual appeal, had low conversion rates and a number of user experience (UX) issues. One of the most notable UX complications was that the site was not responsive, meaning that it was not able to be viewed with ease by customers using mobile or tablet devices.

By using analytics and reporting, our team diagnosed problematic areas of their website.

The process

The technical issues limiting Trotters Bistro’s reach included poor UX design, a lack of real-life photography and low conversion rates.

The project started with a clear marketing strategy that focused on communicating the heritage of the brand, increasing awareness of their function and event offerings, optimising the site for SEO and visually showcasing their authentic Italian menu.

Our strategists were able to align their deliverable with the new strategy by teaming up with a professional food photographer who took delectable and mouth watering images of the authentic Italian menu. These photographs were featured across the new site to showcase the delicious cuisine and the warm, relaxed, rustic environment that Trotters Bistro have to offer.