Work

Nutrano

Nutrano is one of Australia's leading produce companies, operating over 2000 hectares of farms and facilities across Queensland, Victoria, New South Wales and the Northern Territory.

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Industry

Food & beverage

Services

Digital, Marketing

Challenge

Nutrano approached our team with a need for a website that would better communicate the brand’s recent evolution and showcase the quality of their produce to Australian and international markets.

Solution

With a bright and consistent design, our team has developed a user-friendly website that communicates industry expertise and guides Nutrano towards future growth.

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Year on year increase in organic search traffic during the month post-launch
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Month on month increase in Mobile device users following launch
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Reduction in page load times following launch
Nutrano wanted to better reflect their team’s professionalism and expertise.

The Goal

An absence of helpful, relevant content on the existing website was failing the brand from both a usability and SEO perspective. Nutrano wanted to improve their organic search presence, ensure their website was usable across any device, and allow potential buyers to access produce and brand information quickly and easily. Additionally, they wanted to refresh the look and feel and bring their content to life by better utilising their extensive image library.

The website established Nutrano as one of Australia’s leading produce companies.

The Process

The project started with a digital workshop with key stakeholders to identify Nutrano’s key goals and requirements.

We looked at the various audiences they would be targeting, and assessed their differing needs so that we could understand the type of content they would be looking for.

After assessing the industry landscape, we began transforming Nutrano’s website using component-based design to deliver them a range of flexible page templates.

Using Craft CMS, we transformed the look and feel by introducing a fresh colour palette and bringing beautiful imagery of Nutrano’s growers and produce to the forefront.

The Thirst Creative team did a fantastic job creating our new website. I am really pleased with the final outcome and feel we have a look/feel and content message that reflects the company we are moving forward with. Feedback internally has been great throughout the project and I greatly appreciate the support given by your team at this important formative phase of Nutrano’s growth.

Marketing Manager