Nutrano Produce Group

The challenge

Nutrano Produce Group is one of Australia’s leading produce companies, operating over 2000 hectares of farms and facilities across Queensland, Victoria, New South Wales and the Northern Territory.

Nutrano Produce Group approached our team with a need for a website that would better communicate the brand’s recent evolution. They wanted their website to reflect their team’s professionalism and industry expertise, and to showcase the high quality of their produce to Australian and international markets.

The goal

An absence of helpful, relevant content on the existing website was failing the brand from both a usability and SEO perspective. Nutrano wanted to improve their organic search presence, ensure their website was usable across any device, and allow potential buyers to access produce and brand information quickly and easily. Additionally, they wanted to refresh the look and feel and bring their content to life by better utilising their extensive image library.

The process

The project started with a digital workshop to identify their key goals and requirements. We looked at the various audiences they would be targeting, and assessed their differing needs so that we could understand the type of content they would be looking for.

After assessing the industry landscape, we began transforming Nutrano’s website using component-based design to deliver them a range of flexible page templates.

The outcome

Using Craft CMS, we transformed the look and feel by introducing a fresh colour palette and bringing beautiful imagery of Nutrano’s growers and produce to the forefront.

Our work has lead to:

  • 135% year on year increase in users during the month post-launch (Sep 2019 vs. Sep 2018)
  • 84% year on year increase in organic search traffic during the month post-launch (Sep 2019 vs. Sep 2018)
  • 32% month on month increase in Mobile device users following launch (Sep 2019 vs. Aug 2019)
  • 47% reduction in page load times following launch (Sep 2019 vs. Aug 2019)

Testimonial

“The Thirst Creative team did a fantastic job creating our new website. I am really pleased with the final outcome and feel we have a look/feel and content message that reflects the company we are moving forward with.

Feedback internally has been great throughout the project and I greatly appreciate the support given by your team at this important formative phase of Nutrano’s growth.”

Nutrano website and iphone mockups
Full Nutrano website mockup
Nutrano branding and visual identity mockup

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