Monash Children’s Private Clinic
Monash Children’s Private Clinic provide both general and specialist services to their diverse, young patients. As a new organisation, they were after a well-designed logo that resonated with their young target audience. Our design team crafted a vibrant new brand identity that aligned with the brief and kept the target demographic front of mind.
Our talented illustration team explored a number of design options before landing on a creative solution that incorporated a range of animal prints, bright colours and textures. Their brand identity is now fun, playful and appealing to the younger demographic. Monash Children’s Private Clinic were so happy with the results they have since engaged us to re-develop their website and apply the logo elements across a range of collateral.
Working closely with their team of dedicated practitioners, we were able to establish a strong visual identity for Monash Children’s Private Clinic by taking the time to understand what makes their practice unique. Throughout the design process our team remained focused on delivering a brand identity and logo that positioned Monash Children’s Private Clinic as specialists in paediatrics.
The new identity went beyond this and also created a strong visual identity in a competitive landscape and represented the warm, inviting and caring practice vision of the business leaders. Our experienced team members applied their broad range of experience from partnering with businesses in the health industry to help Monash Children’s Private Clinic achieve their goal.
At Thirst Creative, we believe strong brands create the best relationships with their customers. We utilise consumer insights to design brands that resonate and deliver impact.