Work

Monash Children’s Private Clinic

Monash Children’s Private Clinic provides both general and specialist services to their diverse, young patients and pride themselves on an experienced and highly skilled team.

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Industry

Services

Design, Brand

Challenge

As a new organisation, Monash Children’s Private Clinic were after a well-designed logo that resonated with their young target audience.

Solution

Our design team crafted a vibrant new brand identity that aligned with the brief and kept the target demographic front of mind.

Monash Children’s Private Clinic brand identity needed an all-embracing playful feel.

The Goal

Most importantly, the final concept needed to be inviting for the younger demographic and promise a caring experience for patients.

Our strategists relied on consumer insights to create a resonating brand.

The Process

Working closely with their team of dedicated practitioners, we were able to establish a strong visual identity for Monash Children’s Private Clinic by taking the time to understand what makes their practice unique. Throughout the design process our team remained focused on delivering a brand identity and logo that positioned Monash Children’s Private Clinic as specialists in paediatrics.

The new identity went beyond this and also created a strong visual identity in a competitive landscape and represented the warm, inviting and caring practice vision of the business leaders. Our experienced team members applied their broad range of experience from partnering with businesses in the health industry to help Monash Children’s Private Clinic achieve their goal.

Our talented illustration team explored a number of design options before landing on a creative solution that incorporated a range of animal prints, bright colours and textures.

Monash Children’s Private Clinic were so happy with the results they have since engaged us to re-develop their website and apply the logo elements across a range of collateral.