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MailGuard is one of Australia’s leading technological innovators in email and web security. Thirst Creative has had a longstanding partnership with MailGuard, acting as an integral part of their team across a number of campaigns, including “Surviving the rise of cybercrime” and the MailGuard and Office 365 “Better Together” campaign. Our team have executed a wide variety of work for MailGuard, spanning from digital design to events.

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The Microsoft Australia Partner Conference (APC) was an opportunity for MailGuard to win over Microsoft and their partners. With the theme “Better Together” Thirst Creative worked as an extension of the Mailguard team to develop and manage the campaign including strategy, visual direction, APC conference collateral, brand activation and marketing assets for a “Better together” wine tasting event.

Thirst lead the design process to ensure the creative execution represented the MailGuard brand, particularly when partnered with the Microsoft and Office 365 brand marks. Our role extended to include merchandise design, supplier sourcing and delivery of signage, takeaways and collateral material for the two event activations and exhibition stand.

The campaign was a huge success, resulting in Mailguard being awarded best Microsoft partner of the year, as well as establishing a long-term funding partnership with Microsoft to support growth within Mailguard.

Our team also partnered with Mailguard to manage the entire ‘surviving the rise of cybercrime’ campaign from end-to-end with marketing automation. Thirst Creative managed Hubspot and developed the print book, ebook landing page, free trial landing page, edms, social media advertising, SEM, Blogs, infographics and event collateral.

The campaign drove significant results, with 19,735 landing page visits, over $1 million revenue generated and an extended reward budget of over 30% from Microsoft after they were shown the strategy.

“Over the past couple of years, we’ve engaged the Thirst team on a series of digital campaigns for demand generation. Thirst sharpened each campaign strategy, drove creative and collateral development – enabling us to execute on holistic, multi-touch campaigns.

Not having the requisite design and development skills in-house, leveraging Thirst’s competencies meant we were able to expedite our launch timelines. This also applied to subsequent campaigns, due to our ability to easily re-purpose existing assets and templates.

The marketing assets Thirst developed have boosted our lead acquisition, and helped elevate our CEO’s thought leadership positioning.”
– Katherine Chong, MailGuard

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