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International Cycling Executives

International Cycling Executives (ICE) are an elite global business community of cycling enthusiasts. ICE partners it’s members passion for cycling with a genuine support network of like minded individuals; providing an organic environment for business opportunities, networking and friendships to flourish. ICE approached our team with a need for a website that would accurately represent the exclusive and highly professional nature of the business and encourage and inspire prospective members to get involved.

To fulfil ICE’s vision, our team created a seamless web experience supported by dynamic visuals and trend-centric SVG animation. The site seeks to elevate the ICE visual identity and showcase the brand’s energy through both a bright journey-line animation and rich photography of active members. The site ultimately acts as a platform for membership applications, as well as a hub for ICE news.

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To fulfil the need for a more streamlined user journey within the ICE site, our team created a frictionless web experience that is grounded by their strong core value of community. Our team emphasised usability within the new site; highlighting accessible information and creating a simplified, digital member application process in order to drive positive user-experience.

In order to further communicate the story and drivers of the business, our team utilised a dynamic journey-line device – brought to life through SVG animation – to literally tie the brands core values together and cement the brand narrative of ICE in the mind of users.

man riding a bike in his ICE gear
Full flat-lay of ICE images and website pages
four cyclists sitting at table

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