healthAbility, previously known as Nillumbik health, are an independent, community-owned health organisation. With a new name and brand, healthAbility wanted to create a new website to roll out their new look. healthAbility partnered with Thirst Creative for a visual identity review and a new improved website that focused on user experience and website accessibility for the end-user.
Being a community organisation operating in the health industry, healthAbility required their logo to be applied across a number of assets. Thirst Creative launched a brand review to ensure this was possible.
The design initially presented usability issues that Thirst quickly provided a solution for. This involved implementing a solid style guide for all future branded assets. Thirst also designed and delivered branded service brochures to help communicate vital client information with the style guide and ensured the brand was consistent at all touch points.
healthAbility’s website needed a revamp to roll out their new brand image. For healthAbility having a high-quality website with good accessibility for users was a key focus and Thirst Creative became the perfect partner, with knowledge and expertise in this area. Thirst Creative rebuilt their large and complex website, taking into consideration the different UX and accessibility requirements of its users. This is an essential consideration for all health industry businesses.
‘The idea of digital inclusion, where no one is left behind or disadvantaged in the digital world is something here at Thirst we are passionate about. Throughout the whole website building project, this was our priority. We ensured that each and every page met the website content accessibility guidelines, meaning every member of the community has equal access and were free to enjoy the content.’ – Brett Horan, website developer.