The Oranges Toolkit
A new website for a refreshing wellbeing program.
The Oranges Toolkit is a certified Social Trader that enables organisations and employees to perform at their best through their emotional agility and wellbeing training programs. Profits are returned to Camp Quality, a charity which provides support for children 0-15 facing cancer in Australia.
The Goal
Esteemed for their energising purpose, The Oranges Toolkit sought a flexible platform and brand extension that would unpack their positive mental health program.
The brand framework needed to reflect The Oranges Toolkit philosophy through inspiring language, imagery and graphic devices.
Overall, the developed website needed to lay a solid foundation for selling courses and seminars online, while providing an easy to use system for ongoing content management. The strategy had to be designed with best practice UX and UI principles in mind, prioritising navigation and seamless mobile responsiveness.
The Process
Using insights gathered from The Oranges Toolkit, our team developed a top-level customer journey map to deliver an intuitive user experience for their target audience from brand awareness to conversion.
Working with an existing framework, we reimagined the brand’s language. Playing on attributes relating to fruit and functionality, the newly considered positioning statements, iconography and orange segment device puts forwards The Oranges Toolkits power. Our designers also introduced a photo library to play on human emotional connection, a key part of their seven-part program.
Utilising Webflow, our team of strategists and developers have delivered an innovative website. Rich in visuals, the site enhances The Oranges Toolkit look and feel and is paramount to their vision. The overarching digital strategy implements onpage SEO to improve indexing results for search engines and optimises load speed for faster user experience. Easy to navigate with well structured content, the website is future proofed to support any ongoing functional integrations or marketing campaigns.
From the very first step, Thirst stood out as a company that cares about its clients. The whole team has been consistently communicative, creative, and capable. I value their holistic, integrated approach and the range of specialist skills that I have access to whenever I need them! We are really happy with the evolution of our brand and our new website. As we move into digital marketing and further brand development, we feel confident our partnership will deliver great results for The Oranges Toolkit too.
