Work

Complete Skin Specialists

Complete Skin Specialists provide state of the art dermatology, cosmetic and laser treatments and are committed to restoring the health and wellbeing of their client’s skin.

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Industry

Healthcare

Services

Design, Digital, Marketing, Brand

Challenge

After engaging in one of our strategy workshops, Complete Skin Specialists recognised that to grow their cosmetic and laser business their approach needed to focus on establishing strategic, long-term marketing initiatives to help them communicate the true value of their services to the right audience.

Solution

As their marketing agency of choice, we have worked with Complete Skin Specialists to build a marketing and digital strategy that re-engages existing clients and attracts more targeted, luxury focussed prospects. With an evolved brand and refined visual identity, strong social media presence and functional website Complete Skin Specialists have been able to gain authority in the industry.

Complete Skin Specialists wanted to leverage an opportunity.

The goal

Complete Skin Specialists’ existing brand was in need of an evolution that would reposition the business as experts in dermatology and cosmetology.

Excited with their new-found vision and direction from a strategy workshop, Complete Skin Specialists further engaged our team as their ongoing marketing management partner for a total brand and marketing overhaul.

The new brand identity and language needed to create a luxury persona around Complete Skin Specialists and be rolled out across social media channels. The company also required a luxurious and user driven website that would elevate Complete Skin Specialists as industry leaders to attract prospective customers.

Complete Skin Specialists’ reimagined brand communicates sophistication.

The process

To target a more segmented and luxurious audience our design team elevated Complete Skin Specialists’ brand language.

After establishing their brand essence and refining their visual identity with the delivery of a new look and fresh colour palette, the overarching goal was to improve their digital presence. This started with an aesthetical, responsive website which portrays the quality of their services and truly reflects both the elegance and sophistication of their brand. The digital marketing strategy extended to focus on content creation, building a strong social media presence and delivering quality eDMs that reflect Complete Skin Specialist’s authority in the industry.