The Australian Housing and Urban Research Institute (AHURI) approached our team to produce a four-part video series detailing the implementation of new housing-market technology within their ‘matching markets in housing and housing assistance’ research project. This extended video project constructed by our team works to complement and illustrate the findings of AHURI’s research in a more accessible and straightforward way.
Our in-house video production team produced the project end to end; hand crafting everything from illustration style and storyboarding, to animation and post production. The final output is a comprehensive and educational video series that summarises the key messages of the report in an engaging way.
AHURI’s research focuses on five distinct markets, each represented within one of the four video projects produced by our team; these markets include swaps in public housing; disability accessible housing; low-cost private rental housing brokerage; apartment presales for low/mid income earners and precinct-level urban redevelopment. Each video touches on the logistics and benefits of the implementation of this new technology through the playful-yet-informative illustration and sound presentation within the video.
Our animators created bright, colourful and active character visuals in order to convey the research findings in an engaging and visual manner; amplifying the message of the video in a way viewers can understand and relate to. Each video not only strives to tell a unique story, but comply and adhere to with the accessibility considerations it preaches through the application of subtitles.
Our video production team were able to digest the key messages of the report to create succinct stories for each topic. These stories were then brought to life with illustrated and animated characters and events within the animated set, producing – with much love and care – an extended video series that will drive further awareness, research and implementation of AHURI’s important housing market insights.
Professionally recorded voice-overs, sound effects and backing music were added in post production to elevate the videos and ensure viewers remained engaged throughout.