Challenge
Trotters Bistro approached our team to develop a user-friendly mobile responsive and engaging digital platform to help maintain a competitive edge in the rapidly growing hospitality industry.
Solution
The final product is a sleek, modern and tasteful website that takes the user on a visual journey, showcasing the heritage of Italian food and highlighting their iconic Lygon Street location.
The goal
Our team set out to help Trotters Bistro develop a responsive website that would be accessible from all digital devices.
The existing site was lacking visual appeal, had low conversion rates and a number of user experience (UX) issues. One of the most notable UX complications was that the site was not responsive, meaning that it was not able to be viewed with ease by customers using mobile or tablet devices.
The process
The technical issues limiting Trotters Bistro’s reach included poor UX design, a lack of real-life photography and low conversion rates.
The project started with a clear marketing strategy that focused on communicating the heritage of the brand, increasing awareness of their function and event offerings, optimising the site for SEO and visually showcasing their authentic Italian menu.
Our strategists were able to align their deliverable with the new strategy by teaming up with a professional food photographer who took delectable and mouth watering images of the authentic Italian menu. These photographs were featured across the new site to showcase the delicious cuisine and the warm, relaxed, rustic environment that Trotters Bistro have to offer.
