During the past couple of years, RSL Victoria faced lockdown challenges, leading to the cancellation of many events, including the Anzac Day parade. Despite this, they experienced internal growth and seized the opportunity to expand their services.
Annual Reports
Following our successful creation of their 2019 and 2020 Annual Reports, we took on the task of developing the theme 'Growing as One' for their 2021 Annual Report. In light of COVID-19 restrictions limiting available imagery, we employed custom illustrations, which played a pivotal role in effectively conveying their journey and communicating their message.
The cover image we produced received such a positive response that its application was expanded to include other materials, notably their social media banners. Utilising a consistent visual identity; we paired highly legible font-sizes with functional call-outs to improve the readability and accessibility for their wide-ranging audience. By adhering to their brand guidelines and framework, we were able to achieve seamless brand alignment while still adopting a modern approach that didn't alienate audiences.
MUFTI Magazine
MUFTI is the bi-annual magazine of RSL Victoria, distributed to its members. This publication showcases editorial content that is relevant and helpful to both serving members and veterans.
Over the past three editions, we have taken the lead in designing MUFTI. Our goal has been to ensure effective communication of their key message, align with their brand architecture, and maintain a modern yet accessible style for their wide range of readers, including readers in their 90s.
Anzac Day March materials
In 2023, we created Anzac Day March materials, including an information booklet and map, with a strong focus on accessibility through design. We carefully selected legible fonts, intuitive layouts, and incorporated visual cues to ensure clear communication and easy navigation for attendees of all ages and backgrounds.
Our aim was to create inclusive materials that empower attendees to fully engage with the event and foster a sense of shared remembrance.