An absence of helpful, relevant content on the existing website was failing the brand from both a usability and SEO perspective. Nutrano wanted to improve their organic search presence, ensure their website was usable across any device, and allow potential buyers to access produce and brand information quickly and easily. Additionally, they wanted to refresh the look and feel and bring their content to life by better utilising their extensive image library.
The project started with a digital workshop with key stakeholders to identify Nutrano’s key goals and requirements.
We looked at the various audiences they would be targeting, and assessed their differing needs so that we could understand the type of content they would be looking for.
After assessing the industry landscape, we began transforming Nutrano’s website using component-based design to deliver them a range of flexible page templates.
Using Craft CMS, we transformed the look and feel by introducing a fresh colour palette and bringing beautiful imagery of Nutrano’s growers and produce to the forefront.