Melbourne Centre for Athletic Performance
Functional, aesthetic website with additional features.
The Melbourne Centre for Athletic Performance (MCAP) is a high performance sporting facility for elite athletes, and athletes who are on the pathway to eliteness. In addition to their strength and conditioning training programs, they offer access to highly-regarded specialist medical practitioners such as physiotherapists, podiatrists and myotherapists.
The Goal
From the fittings and fixtures to the 3D monitoring technology; the facilities at the centre are world-class. Therefore, it was important to our team that these impressive features were showcased throughout our work.
The Process
The result is a functional and aesthetic website that communicates MCAP's two core services (high performance training and sports medicine).
The cherry on top of this project was the photoshoot with Andrew Wilson. Knowing photography would play a crucial role in creating a distinguished look and feel on the website, Andrew nailed the brief by capturing the motion and movement of MCAP's athletes, as well as the quality of finishes within the facility.
