Love Lee Street Cookbook

A cookbook design to celebrate community during COVID.

Carlton North Primary School (usually known as Lee Street) is tucked away in the streets of Carlton North. Nestled between Rathdowne Street and Canning Street, the school is made up of 300 school children and families from a culturally diverse community.

The Process

After the initial client kick off meeting, Thirst was tasked to create a front cover concept, internal spreads (2 styles), story feature, recipe layout and fonts, hero photography style and supporting photography style. Our team wanted to showcase iconic spots of Carlton North and photography of people in the area to place emphasis on the community and the cookbook origins.

Despite the challenges of prolonged Melbourne lockdowns, the dedicated mums and Thirst Creative were able to work together to create this gorgeous cookbook comprising 150 recipes. The Love, Lee Street cookbook is a testament to the strong school community and we are delighted to be able to give back, helping to put the love back into the Lee Street School through this significant fundraising exercise.

The Outcome

The finished cookbook is a beautiful creation packed full of delicious meals and recipes from brunch to making your own homemade cocktails. The recipes were created by all the families of the school, some hidden family secrets, as well as local food outlets from the Carlton North area. It brings together the feeling of community after years of tough restrictions and lockdowns.

Through this cookbook, Thirst was able to achieve their goal of giving back to the community through a pro bono initiative, and $1 from every copy sold goes to the Indigenous Literacy Foundation. We are thrilled that over 1000 copies have been sold so far.