Work

Love Lee Street Cookbook

Carlton North Primary School (usually known as Lee Street) is tucked away in the streets of Carlton North. Nestled between Rathdowne Street and Canning Street, the school is made up of 300 school children and families from a culturally diverse community.

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Industry

Food & beverage

Services

Design, Branding

Challenge

The Carlton North Primary school usually hosts an annual fete each year to raise funds for the school and bring the community together. Unfortunately due to the covid pandemic over the last two years, it hasn’t been possible to host the annual fete. In response to this, a group of school mums came together to think of a project that could raise funds for the school as well as showcasing the culture and environment the school has created. With a shared love of cooking, and drawing together recipes and stories from local families and restaurants, the dream of creating a cookbook came together.

Solution

Thirst worked closely with a group of the school mums to create the beautiful cookbook from start to finish. The photography and recipes were provided to Thirst by the school community with the intent of Thirst to create initial cookbook concepts, typeset and layouts. Thirst presented back with a number of creative concepts, taking on board the brief of creating a strong sense community, including ‘hand-written’ human elements from the children into the cookbook.

Helping to put the love back into the Lee Street School

The Process

After the initial client kick off meeting, Thirst was tasked to create a front cover concept, internal spreads (2 styles), story feature, recipe layout and fonts, hero photography style and supporting photography style. Our team wanted to showcase iconic spots of Carlton North and photography of people in the area to place emphasis on the community and the cookbook origins.

Despite the challenges of prolonged Melbourne lockdowns, the dedicated mums and Thirst Creative were able to work together to create this gorgeous cookbook comprising 150 recipes. The Love, Lee Street cookbook is a testament to the strong school community and we are delighted to be able to give back, helping to put the love back into the Lee Street School through this significant fundraising exercise.

Beautiful creation packed full of delicious meals and recipes

The Outcome

The finished cookbook is a beautiful creation packed full of delicious meals and recipes from brunch to making your own homemade cocktails. The recipes were created by all the families of the school, some hidden family secrets, as well as local food outlets from the Carlton North area. It brings together the feeling of community after years of tough restrictions and lockdowns.

Through this cookbook, Thirst was able to achieve their goal of giving back to the community through a pro bono initiative, and $1 from every copy sold goes to the Indigenous Literacy Foundation. We are thrilled that over 1000 copies have been sold so far.