healthAbility, previously known as Nillumbik health, are an independent, community-owned health organisation specialising in aged care and disability support, and health services including OT, podiatry & psychology.

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Design, Digital, Branding


healthAbility partnered with Thirst Creative for an accessibility audit of their new brand. This audit focused on delivering a seamless user experience and ensuring that their website met the accessibility standards required by their audience, in addition to being appropriate for the health sector. We approached this project with the intention of reflecting healthAbility’s core values.


Our knowledge and expertise from working with organisations in the health sector meant we were the perfect partner for healthAbility. Since the launch of the new website, we have seen exceptional results with a significant increase in website traffic.

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Increase in mobile traffic since website launch
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Increase in average time spent on a page since website launch
HealthAbility wanted a website to roll out their reimagined look.

The Goal

healthAbility partnered with Thirst Creative for a visual identity review and a new improved website that focused on user experience and website accessibility for the end-user. Being a community organisation healthAbility required their logo to be applied across a number of assets, leading our team to launch a brand review to ensure this was possible.

To understand healthAbility’s competitive edge, we audited the organisation’s refined brand image.

The Process

The design initially presented usability issues that the Thirst team quickly provided a solution for. This involved implementing a solid style guide for all future branded assets. Our designers also created and delivered branded service brochures to help communicate vital client information with the style guide and ensured the brand was consistent at all touchpoints.

healthAbility’s website needed a revamp to roll out their new brand image. For healthAbility having a high-quality website with good accessibility for users was a key focus and the Thirst team became the perfect partner, with knowledge and expertise in this area. Our developers rebuilt their large and complex website, taking into consideration the different UX and accessibility requirements of its users.

‘The idea of digital inclusion, where no one is left behind or disadvantaged in the digital world is something here at Thirst we are passionate about. Throughout the whole website building project, this was our priority. We ensured that each and every page met the website content accessibility guidelines, meaning every member of the community has equal access and were free to enjoy the content.’ – Brett Horan, website developer.

“Thirst Creative demonstrated a strong understanding of how to balance design and usability requirements for our audience. The new website has had great feedback from our clients and stakeholders.”

Marketing Manager, HealthAbility