Complete Skin Specialists

Digital marketing initative for a new brand identity.

Complete Skin Specialists provide state of the art dermatology, cosmetic and laser treatments and are committed to restoring the health and wellbeing of their client’s skin.

The goal

Complete Skin Specialists’ existing brand was in need of an evolution that would reposition the business as experts in dermatology and cosmetology.

Excited with their new-found vision and direction from a strategy workshop, Complete Skin Specialists further engaged our team as their ongoing marketing management partner for a total brand and marketing overhaul.

The new brand identity and language needed to create a luxury persona around Complete Skin Specialists and be rolled out across social media channels. The company also required a luxurious and user driven website that would elevate Complete Skin Specialists as industry leaders to attract prospective customers.

The process

To target a more segmented and luxurious audience our design team elevated Complete Skin Specialists’ brand language.

After establishing their brand essence and refining their visual identity with the delivery of a new look and fresh colour palette, the overarching goal was to improve their digital presence. This started with an aesthetical, responsive website which portrays the quality of their services and truly reflects both the elegance and sophistication of their brand. The digital marketing strategy extended to focus on content creation, building a strong social media presence and delivering quality eDMs that reflect Complete Skin Specialist’s authority in the industry.