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Australian Cricketers Association

The Australian Cricketers Association (ACA) is a renowned organisation that acts as the collective and representative voice of past and present elite cricketers.

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Industry

Sport

Services

Design, Digital, Branding

Challenge

As long-time brand, design and digital partners, ACA has engaged the Thirst team to deliver a number of projects including Annual Report design, print design, communications strategy and a new website to capture the heart of Australian cricket.

Solution

Through a collaborative working relationship, built on trust, our team has helped the ACA reach new heights with their print and digital communications. The ACA leans on our expert strategists and designers to deliver sophisticated solutions that keep their cricketing community informed and engaged.

ACA were looking to communicate with purpose.

The goal

ACA originally engaged our team to deliver their Annual Report that needed to captivate the attention of stakeholders by communicating value. As ACA were looking to satisfy their esteemed cricketing members, they required a user-friendly and highly functional website that would add depth to the association’s brand.

Our team effectively addressed ACA’s pain points.

The process

As champions of the ACA brand, our team works directly with each department to understand their challenges and opportunities. We form custom solutions based on their budget and timeframe and work collaboratively to deliver results.

With a strong understanding of ACA’s identity gained from an ongoing partnership, our design team elevated their Annual Report to spark interest amongst readers. In a visually engaging manner we highlighted their numerous achievements, which helped to humanise the brand.

As brand custodians, our team has also delivered a number of print and communication designs including sub-brand development, a member handbook, newsletters and eDMs, signage, event promotion and other publications.

This brand evolution extends to the development of a new website. With an immediate need to prioritise the ACA’s well-valued members, our team created an innovative website which prompts a more sophisticated and engaging experience. Using an integrated membership platform, ACA’s digital strategy reflects a commitment to their cricketing community. Our developers also responded to the association's desire to become more content driven and centred the website design around articles, ensuring that both long and short form content could be easily consumed.