Annabel Barker

A squarespace website to promote a whimsical identity.

Annabel Barker Agency is a Melbourne-based literary and rights agency, representing Australian writing and illustration, specifically for children and young adults. Annabel Barker Agency’s aim is to find international recognition and success for Australian children’s books and their creators.

The goal

Annabel Barker wanted to highlight her professionalism, whilst honouring her audience with features of child-like wonder and fantasy.

When assessing competing literary agencies, our team discovered an industry benchmark of cluttered websites with overloaded information and a lack of character.

The goal for Annabel Barker was to stray away from existing agencies and instead promote a contemporary brand that would remain timeless as the business grows.

The final logo required a calm and soft colour palette that would welcome Australian writers and illustrators to Annabel Barker’s professional agency, whilst also setting her apart from less visual competitors.

The project began with an initial research and workshop session with Annabel Barker to better understand the industry.

After establishing Annabel Barker’s brand identity our team finalised the logo design; integrating a calm olive green colour palette. The typeface logo leaves room for growth as Annabel Barker expands into other markets and does not pigeonhole her agency to children and young adult writing.

The new visual identity was rolled out on the website and applied to collateral design including business cards and an email signature.

Powered by Squarespace, the website collates brand and client text and photography assets.

Our developers optimised SEO on the website by correctly positioning headings, implementing an optimised structure for page URLs and adhering to algorithm best-practice . The featured illustrations throughout the website channel traditional children and young adult novels and help enrich the site with a sense of wonder.