On the 30th of March, 2018, Plenty Valley Community Health and Dianella Health merged to become DPV Health. DPV Health approached the team at Thirst Creative to help them navigate the merger process. This journey began with the development of a new brand that represented their organisation, aligned with their values and held meaning with their stakeholders. Working closely with the two organisations, our team facilitated the development of a fresh brand and communications strategy to design a logo that represents diversity, inclusion, accessibility and community. The new DPV Health brand has since been rolled out across a variety of collateral including brochures, signage, stationary, vehicles, banners, uniforms and digital assets.
Following the development of their new brand, DPV Health needed to develop a new website that would represent their organisation, communicate their values, showcase their service offerings and be accessible to all. Our team helped DPV Health achieve this by designing and building an AA compliant website that integrated their digital channels and platforms to help them engage and interact with their audience. Featuring special functionalities such as an interactive events calendar, ‘request a call back’ form and the ability to filter locations by suburb and service area, DPV Health now have a website that is user-friendly, informative, accessible and, most importantly, aligns with their brand.
DPV Health is the result of two major health organisations, with sites across Melbourne’s inner northern suburbs, merging to become one. DPV Health approached our team to assist them in developing a new brand that would unify their two existing organisations and align with their combined values. Working closely alongside both organisations, our team facilitated conversations surrounding their new brand strategy ensuring that all stakeholders were considered in the process.
With a focus on communicating DPV Health’s values of diversity, inclusion, accessibility and community, our team of experienced designers came up with a creative concept that was representative of these. Featuring contrasting colours, soft fonts, circles and modular shapes, DPV Health’s new logo is representative of their inclusive and holistic service offering, the diversity in their community, the welcoming and friendly attitudes of their staff and their flexibility. The new DPV Health brand has since been rolled out across a variety of collateral including brochures, signage, stationary, vehicles, banners, uniforms and digital assets.
Our team of marketing strategists, designers, developers and animators became an extension of the DPV Health team. We worked alongside the two organisations to support them through the merger process, provide recommendations and work through their brand, digital and communications strategies. This included the rollout of internal communication, design templates, stationery items and recommendation reports.