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Communications Strategy

Ensure consistency in your messaging and deliver impact

There are multiple platforms and channels that you can use to reach your target audience and ignite conversation. However, the challenge lies in understanding who your target audience really is, which channels they consume and what messages they are most likely to resonate with.

At Thirst Creative, we help businesses develop comprehensive communication strategies that dive deep into the psychology behind what you say and how you say it. Upon completion, your communications strategy will act as a gold standard for your team to ensure every element of your brand communication remains consistent and delivers impact.

Clarify your communication goals and objectives

Create consistency across your communications

Develop a deeper understanding of your stakeholders

Identify and implement effective communication activities

"A communications strategy gives your organisation a clear set of guidelines for how to communicate with your clients, suppliers, stakeholders and staff. A practical tool, it articulates the key messages that are important to each audience and provides examples of tone of voice and how it can be applied."

Angela Harbinson

Managing Director, Thirst Creative

Speak with purpose

Whether you are a small start-up or a large corporate, having a clear communications strategy is important. Developing a communication strategy will help you consolidate your goals and objectives, define your success metrics, develop a deeper understanding of your stakeholders, identify your key messaging and determine your marketing communications mix.

Taking a thought-led approach, our team at Thirst Creative will help you clearly articulate your goals and identify your audience, understand what makes them tick and the best ways to reach them through both digital and traditional marketing.We work with you to develop your own unique offering in your market and identify key messages that will position you favourably in conversation. Based on research, we help you to identify what channel you should focus on.

DPV Health

Following the development of their new brand, DPV Health needed to develop a new website that would represent their organisation, communicate their values, showcase their service offerings and be accessible to all. However, before diving in to develop their new site it was important for DPV to devise a communications strategy that considered the needs of all their different stakeholder groups. From here, our team helped realise DPV Health’s digital dreams by designing and building an AA compliant website that integrated their digital channels and platforms, providing a strong links to their wide and diverse community, that now helps DPV engage and interact more effectively with their audience.

Our team of marketing strategists, designers, developers and animators became an extension of the DPV Health team. We worked alongside the two organisations to support them through the merger process, provide recommendations and work through their brand, digital and communications strategies. This also included the rollout of a brand new logo, internal communication, design templates, stationery items and recommendation reports.

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