Story Studios Australia

Approach

We built a marketing framework that combined brand clarity with performance strategy.

This included:

• A unified brand structure across all offerings

• A messaging system tailored to parents, adult writers and schools

• An always-on ad calendar to balance term campaigns with seasonal spikes

• Full funnel media buying across Meta and Google

• Website and analytics upgrades to better track what matters

• A/B Testing & Test & Learn approach for incremental learnings

• Deeper funnel tracking to attribute revenue to converted leads using Conversions API

We tested a range of creative formats and consistently refined based on what resonated. Static ads paired with strong outcome-led messaging delivered the best results.

Key Results

• ROAS of 8-12 x

• Total Conversion Rate of Leads to Enrolments 40%

• 550+ enrolments tracked across digital campaigns

• 7x average return on ad spend during holiday periods

• Thousands of leads generated across Meta and Google

• Cost per enrolment as low as $15 in peak performing campaigns

• 2 million+ impressions delivered in Semester 1 alone

Key Takeaways

• Messaging matters. Outcome-led copy outperformed general promotions.

• A clear brand system helped audiences better understand the offer.

• Consistent optimisation created a marketing engine, not just a campaign.

Conclusion

This wasn’t just about filling classes. It was about building a scalable marketing system that supports growth across every audience and program. With the brand now aligned and performance strong, Story Studios Australia is well positioned to expand its reach, online and nationally.