Mountain Goat

Mountain Goat is a Melbourne local brewery, conceptualised by two long-life friends passionate about brewing craft beers ‘full of flavour.’

Visit Site


Food & beverage


Design, Digital


The Goats came to Thirst Creative to refresh and optimise their website to better reflect the dynamic history, scale and personality of the brewery.


By collaborating with our team, Mountain Goat has achieved a mobile responsive, visually appealing and dynamic website which will continue to establish their position as Australia’s leading craft beer provider.

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Increase in traffic since website launched
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Increase in the duration of time that visitors now spend on their site
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Increase in returning visitors, successfully building a loyal customer base - the “Goat Army
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Decrease in the average time it takes for their webpages to load, creating greater customer experience for their visitors
Mountain Goat needed a next generation website.

The goal

The website needed to create traction and drive focus towards their bar, brewery, private function area and unique range of craft beers.

The goal was to create a new website that would ultimately improve Mountain Goat’s web presence, provide seamless mobile responsiveness, integrate their social networks and improve the existing functions on their original site.

Our team prioritised a customised, design-led approach.

The process

We have successfully created a site that is rich in information and visuals, capturing the vision of the brand.

The site design was inspired by the passion and enthusiasm of the Goats and the wider craft beer community, their existing product range and packaging designs.

The new site is built on WordPress, which provides the Mountain Goat team with full accessibility to update their content as often as they need. New features, such as the weekly beer tap list and a comprehensive beer archive for Goat fans, Mountain Goat can now showcase their great products and brewery space.