Grounded Construction Group
Grounded Construction Group re-engaged our team with a purpose of refreshing and modernising their website to reflect the quality delivered in their service offering.
Playing off the latest digital web design trends including motion parallax and utilising a renewed colour palette, our team developed a website within an incredibly tight deadline that refreshed the brand’s digital visual identity and streamlined their branding in order to appeal to their growing customer-base.
The brand had outgrown their existing site and were looking to develop a more sophisticated platform that better communicated the level of quality and professionalism that is reflected in their own service.
The project worked seamlessly through a ‘reverse brief’ format, where our team sought out ‘design trend’ inspiration based on the clients original comments and presented a range of creative solutions to their loosely defined website revision brief. Through this process our team was able to deliver an incredibly quick turn-around and build the website vision collaboratively with Grounded Construction Group.
Our team also created a loose style-guide for the brand detailing fonts, layouts and a revised colour palette with the overarching goal of reviving and realigning the brand’s digital visual identity. Alongside the on-trend design features, this visual refresh succeeded in modernising the brands digital image.