Grounded Construction Group are one of the fastest-growing construction companies focusing on remote areas across Australia. We are proud to have a strong ongoing relationship with them as they have gone from strength to strength contracting some of the biggest mining and civil projects.
Developing the website on the Webflow CMS platform allowed us to efficiently create a visually impressive website without spending too much time on coding and development. The easy to use and intuitive Webflow CMS system also provided Grounded with the ability to efficiently update and optimise their content.
Featuring a project showcase page that brought their latest work to life, the website is now able to act as a hub for current or potential clients. Our developers were also able to optimise conversions setting up some backend tracking and following UX and UI best practices. An onboarding platform for new employees was integrated within the site to make the team onboarding process even more streamlined.
Our team worked closely with the team at Grounded, using best-in-class collaboration tools including Figma which allowed for feedback at regular intervals. During the early stages, we created mood boards, built user flows and wireframes to inform the overall build. Then our in-house developers built to the specifications outlined, testing and optimising along the way.
Leveraging the latest web design trends and focusing on the user experience resulted in a website with a slick, modern look and feel that proudly displayed Grounded Construction Group’s new branding. Creating the website on the Webflow CMS platform allowed us to generate beautiful animations and frontend functionality whilst keeping development costs to a minimum.