Work

Grounded Construction Group

Grounded Construction Group are one of the fastest-growing construction companies focusing on remote areas across Australia. We are proud to have a strong ongoing relationship with them as they have gone from strength to strength contracting some of the biggest mining and civil projects.

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Industry

Other

Services

Digital

Challenge

Fortunately, the team at Grounded shares our appetite for staying one step ahead and on top of the latest trends, as they required a modern website that reflected their new brand refresh and beautifully showcased their services, projects and values of the business.

Solution

Using Webflow, our digital designers and developers were able to create a website that prioritised visuals, making use of animation, whilst also focusing on a strong user experience.

This set-up allowed us to efficiently create a visually impressive website

Developing the website on the Webflow CMS platform allowed us to efficiently create a visually impressive website without spending too much time on coding and development. The easy to use and intuitive Webflow CMS system also provided Grounded with the ability to efficiently update and optimise their content.

Featuring a project showcase page that brought their latest work to life, the website is now able to act as a hub for current or potential clients. Our developers were also able to optimise conversions setting up some backend tracking and following UX and UI best practices. An onboarding platform for new employees was integrated within the site to make the team onboarding process even more streamlined.

We tested and optimised

The Process

Our team worked closely with the team at Grounded, using best-in-class collaboration tools including Figma which allowed for feedback at regular intervals. During the early stages, we created mood boards, built user flows and wireframes to inform the overall build. Then our in-house developers built to the specifications outlined, testing and optimising along the way.

Slick and modern look and feel

The Outcome

Leveraging the latest web design trends and focusing on the user experience resulted in a website with a slick, modern look and feel that proudly displayed Grounded Construction Group’s new branding. Creating the website on the Webflow CMS platform allowed us to generate beautiful animations and frontend functionality whilst keeping development costs to a minimum.