Work

DPV Health

DPV Health is a medical, dental and allied healthcare and wellbeing service in Melbourne’s North West, conceptualised by the merging of two major health organisations.

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Industry

Healthcare

Services

Design, Digital, Marketing, Branding

Challenge

DPV Health approached our team to assist them in developing a new brand that would unify their two existing organisations and align with their combined values.

Solution

With a focus on communicating DPV Health’s values of diversity, inclusion, accessibility and community, our team of experienced designers came up with a creative concept that was rolled out across a new website and a wide variety of collateral.

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AA compliant website
DPV Health needed a sophisticated brand identity and functional website.

The goal

DPV Health were looking to represent their organisation, communicate their values, showcase their service offerings and be accessible to all. The organisation needed a visual language that could be applied to digital assets, brochures, signage, stationary, banners and uniforms that would reflect their vision. This branding strategy needed to extend to a newly designed website that would maximise user experience by offering informative and aesthetic medical advice.

Our team rolled out a holistic brand identity and digital presence.

The process

Working closely alongside both organisations, our team kickstarted the project by facilitating conversations surrounding their new brand strategy and ensuring that all stakeholders were considered in the process.

Featuring contrasting colours, soft fonts, circles and modular shapes, DPV Health’s new logo is representative of their inclusive and holistic service offering, the diversity in their community, the welcoming and friendly attitudes of their staff and their flexibility. The new DPV Health brand has since been rolled out across a variety of collateral ranging from brochures to staff uniforms.

Our team of marketing strategists, designers, developers and animators became an extension of the DPV Health team. We worked alongside the two organisations to support them through the merger process, provide recommendations and work through their brand, digital and communications strategies. This included the rollout of internal communication, design templates, stationery items and recommendation reports.

Following the development of their new brand, our team designed and built an AA compliant website that integrated their digital channels and platforms to help them engage and interact with their audience. Featuring special functionalities such as an interactive events calendar, ‘request a call back’ form and the ability to filter locations by suburb and service area, DPV Health now have a website that is user-friendly, informative, accessible and, most importantly, aligns with their brand.