DPV Health were looking to represent their organisation, communicate their values, showcase their service offerings and be accessible to all. The organisation needed a visual language that could be applied to digital assets, brochures, signage, stationary, banners and uniforms that would reflect their vision. This branding strategy needed to extend to a newly designed website that would maximise user experience by offering informative and aesthetic medical advice.
Working closely alongside both organisations, our team kickstarted the project by facilitating conversations surrounding their new brand strategy and ensuring that all stakeholders were considered in the process.
Featuring contrasting colours, soft fonts, circles and modular shapes, DPV Health’s new logo is representative of their inclusive and holistic service offering, the diversity in their community, the welcoming and friendly attitudes of their staff and their flexibility. The new DPV Health brand has since been rolled out across a variety of collateral ranging from brochures to staff uniforms.
Our team of marketing strategists, designers, developers and animators became an extension of the DPV Health team. We worked alongside the two organisations to support them through the merger process, provide recommendations and work through their brand, digital and communications strategies. This included the rollout of internal communication, design templates, stationery items and recommendation reports.
Following the development of their new brand, our team designed and built an AA compliant website that integrated their digital channels and platforms to help them engage and interact with their audience. Featuring special functionalities such as an interactive events calendar, ‘request a call back’ form and the ability to filter locations by suburb and service area, DPV Health now have a website that is user-friendly, informative, accessible and, most importantly, aligns with their brand.