Abound Communities

A refreshed aged care brand

The Old Colonists’ Association of Victoria (OCAV) is one of the oldest institutions in Victoria. OCAV was formed in 1869 by a group of prominent Melburnians who wanted to ensure that older Victorians in need had somewhere secure and affordable to live, support when and if they needed it, and a community in which they felt engaged.

OCAV was seeking a new public-facing brand name. One which was modern and inclusive, and has clear alignment with OCAV’s vision and values.

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