Is print design still important in today’s digital world?
The answer is yes. It’s a common misconception that ‘print is dead’, however this is in fact very far from the truth. Print is still an incredibly effective form of marketing and will continue to be so for many years to come. Here are a few reasons why:
Stand out from the competition – As many businesses are now taking to digital and neglecting more traditional strategies, print marketing has the potential to give your business a distinct competitive advantage. With print marketing, your brand becomes more memorable to a consumer as it provides them with something portable, tangible and solid that they can hang on to.
Not everyone is online! – You may or may not find this hard to believe… but not everyone is computer savvy. In fact, some groups of consumers may never be computer savvy as they actually prefer print materials over their online alternatives. Opting for both print and digital marketing tactics will ensure that you effectively reach your target audience no matter what their preference.
Leave a lasting impression – Digital can certainly be an effective form of marketing, but it isn’t as permanent as print. With print, you leave a lasting impression by providing consumers with something tactile, solid and representative of your brand.