Supercoach

Supercoach is an online, Australian fantasy football application owned by NewsCorp Australia. Supercoach approached Thirst Creative to help their team improve the application moving into 2016 football season by developing a new, user-friendly look and feel.
Our team of digital designers worked alongside the platform developers to overhaul the interface and fully re-design the UX and UI. The new-look design was rolled out across the country and was embraced by passionate AFL fans nationwide.

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Our talented web designers worked alongside the Supercoach development team to re-invent the way users interacted with the game. The ultimate goal of the development project was to improve usability for the apps rapidly growing user-base in order to appeal to a variety of new players who were unfamiliar with the games structure and process. The redesigned game structure addressed the pain-points of Supercoach veterans and made the game more accessible and enjoyable for a more diverse group of players.

The refreshed design modernised the game; with our designers focussing heavily on producing an application that looked and felt professional, whilst also being highly interactive and functional for everyday use. The UX-centred approach successfully revived the stagnant game-play experience and worked to grow Supercoach new user engagement whilst maintaining their dedicated and active fanbase.

Supercoach multi-phone layout

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