smiknowledge are a leading content provider of professional development programs in advanced strategy practice, management and leadership. Their brand needed a refresh, they needed to develop a strategy for promotion of their courses and events, and a new website to deliver their products to market.

SMI Mobile

The Problem

Established in 2005, smiknowledge has a strong reputation in the industry for its courses and professional development offering, delivering tailored programs to corporate clients as well as individuals. However, the brand was in need of a refresh and the online presence didn’t accurately reflect the spread of training options and the membership benefits for ongoing professional development and networking.

The Thirst Creative solution

Thirst Creative assisted smiknowledge in developing a product strategy to document, categorise and refine the benefits of their offering which includes a mix of online courses, accreditation, corporate learning programs, memberships and events.

We then focused on refining the brand, updating the colour palette and refining the logo by drawing inspiration from the abstract of brain neuron activity.

SMI Homepage

A website that works

The product strategy became the basis for the design and development of a responsive website packed full of functionality which allows smiknowledge to take their offering to a global audience. The website includes:

  • A member management system.
  • E-commerce functionality for memberships, courses and events.
  • An event bookings platform.

Thirst developed a secure membership section with a suite of functions including a forum and knowledge library.

Thirst copywriters worked with smiknowledges team to create content for the site that clearly communicates their offering. The new brand design was also rolled out across their email marketing platform.

Thirst Creative continues to support smiknowledge with ongoing website support and maintenance to ensure their product offering remains in the spotlight.

SMI Website


  • Insights
  • Research
  • Creative


  • Product Strategy
  • Branding
  • Website design
  • Website development
  • Copywriting


  • Responsive website
  • Global reach
  • Email marketing
  • Ongoing web maintenance

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