Cica Group approached our team to reposition their brand as best in practice and guide them to achieve their overarching business objective of growth.
Our team designed a professional brand identity and industry leading digital platform that communicated Cica Group’s positioning as a credible and high-quality service provider. Using Thirst’s strategic marketing recommendations and event management skills, Cica Group was able to successfully launch their innovative brand at the 2016 ITS World Congress conference.
Cica Group was in need of a refined brand language that would communicate their industry leading service and reflect quality experience. The company also required a responsive, user-oriented website that attracted customers through engaging content.
Although the business was strong, the original visual identity of Cica Group did not match the level of service quality they provided. Our team worked with Cica Group to explore and understand their business and marketing goals. From a deep dive on the market situation, internal skills, competitors and customer stakeholders we determined a list of actionable marketing recommendations to drive their business forward. Our ultimate goal was to generate traffic to the website by establishing a resonating brand that could be launched at an industry event and by building impressionable employee profiles.
Previously known as Collaborative ITS Consulting Australia, we helped to cement their existing business nickname into the formal brand name. The new Cica Group brand visual identity was designed to express professionalism, experience, trust and quality service, reflecting their new tagline “when experience counts”.
To bring the newly created brand to the online space, the Thirst Creative team designed and developed an industry leading website for the Cica Group. Across all desktop and mobile devices the responsive UI effortlessly guides the user through the site. Additionally the Thirst content writers worked with Cica to develop captivating visual and written content that formed the basis of the site itself.
Communicating Cica Groups high level expertise and experience was important to the growth strategy. Thirst helped the Cica stakeholders to refine their personal profiles, including written copy and photographic styling. These profiles were then translated onto Linkedin profiles and a detailed people section on the site. Now, the people pages generate the most website traffic for Cica Group.
Cica Group launched their new brand at the 2016 ITS World Congress in October. With Thirst Creative by their side, Cica Group was showcased with a custom stand design, a mix of marketing collateral, plus stationery and giveaways. Thirst also handled the event management and social media during the event. The launch was a success, with Cica Group collecting some high value leads for 2017 and beyond.