Banking Code Compliance Monitoring Committee (CCMC)
The Banking Code Compliance Monitoring Committee (CCMC) approached Thirst Creative to design their 2016-2017 annual report. They wanted their report to have a fresh new look that was visually appealing while remaining true to the existing brand. The report needed to highlight key statistics and summarise information in a way that resonated with key stakeholders and media. Our talented designers incorporated visual elements throughout the printed report, such as imagery, graphs and tables which humanised the brand and brought the data to life. These visual elements were then adapted into an interactive digital version of the report.
CCMC approached Thirst Creative to produce their 2016 – 2017 annual report. One of the key focuses of this project was to digitalise the report to make it more accessible, engaging and easy to digest. It was also important to design an annual report for CCMC that would be visually appealing to their audience.
Our design team worked to the brief and by incorporating visual elements throughout the report to humanise the brand and more effectively highlight their core values. Interactive graphs and tables were used to bring their data to life in a way that was exciting and worked for both print and digital. A committee and office photoshoot were arranged to update and refresh the company profile images, headshots and imagery used throughout the report. While it was our priority to deliver CCMC with a fresh new look for their annual report, it was also vital that the report remained compliant and true to their existing brand.
Our team delivered consistent photography styles, design elements, website development and print designs all within a tight deadline. The result was a professional looking annual report that was well received by the relevant stakeholders and media alike. The visual components also reflected and highlighted the company’s core values. CCMC now have the ability to showcase a professional looking annual report with a fresh new feel. The digital report is available online, click here to see the benefits of the user friendly, digital annual report.