APIdays is the largest Australian conference dedicated to Web APIs. Through a strategic campaign combining digital media, advertising and social media, we helped event organiser Sixtree bring together business leaders, entrepreneurs and technologists to discuss, collaborate and learn about APIs.
Thirst Creative’s strategic promotional approach for the APIdays conference helped us to achieve our best ever results. Through Thirst, we secured effective pre-conference media coverage and generated a buzz of social activity. The campaign delivered on our two primary objectives by generating our highest ticket sale results and successfully raising the profile of APIdays in the Australian technology community.
Chief Technology Officer – Sixtree