The Great Resignation, The Great Retainment, whatever the phenomenon is we are currently experiencing, the pandemic is having significant repercussions on many aspects of our lives and has led many to seek purposeful change. An Employer Value Proposition (EVP) Benchmarking Survey revealed only 23% of respondents will continue working in their current organisation after the pandemic ends (Gartner, 2021).
However from chaos, comes clarity. Over the past two challenging years it has become evident that an EVP is an important element of talent attraction, retention and employer branding.
By definition, an EVP is a unique set of benefits an employee receives in exchange for their capabilities, skills, talent and experience. As a recently certified Great Place To Work, Thirst Creative knows a thing or two about bringing to life a clear and compelling EVP through video content, effective programs and compelling campaigns.
By investing in a strong EVP, you can elevate your entire employment brand by:
Making your business a more desirable landing point for top candidates
Gaining new talent with powerful skills will boost employee engagement
Providing your customers another reason to work with you
Significantly impacting on the future growth of your company
Signals that your business needs to focus on or update their EVPs include:
Losing key talent to your competitors
Employer/ Employee not having a positive working relationship
A fractured or disjointed team culture
Struggling to attract the right talent
The perception of your business does not reflect what’s actually on offer
Contact Thirst Creative to uncover what distinguishes you from others in the field to make you a top leader in attracting new talent and to really engage your existing employers to be committed, motivated and passionate about their life at work.