As technology and communications evolve at a rapid pace, it's no surprise that the way companies present their annual reports is changing too. Gone are the days of dusty paper reports that are rarely read. In 2023, digital annual reports are set to take centre stage, with a range of new trends emerging that companies can take advantage of.
This article explores some of the most exciting digital annual report trends for 2023 and how they can help companies better communicate their story and performance to stakeholders.
One of the most exciting trends in 2023 for digital annual reports is the rise of interactive experiences. By creating engaging, interactive reports that allow stakeholders to explore and understand data in new ways, companies can make their annual reports more appealing and memorable. This can be achieved through a range of tools such as graphs, animations, and even gamification. Learn more about creating a digital experience with annual reports.
Another approach that’s gaining popularity is the use of video in digital annual reports. Video has the power to bring data and stories to life, and companies can take advantage of this by incorporating videos into their annual reports. This can include everything from management interviews to product demos, to data visualisations. Learn how to tell your story through your annual report.
By using video, companies can tell their story in a way that is more engaging and impressive than traditional text-based annual reports.
In 2023, audiences expect companies to make data more accessible in their digital annual reports. This can involve making core facts and statistics more visible and user-friendly, as well as providing easy-to-use tools that allow stakeholders to explore data in new ways. Here are 5 ways to make your annual report stand out.
Using this approach, companies can help their stakeholders better understand the key data points they need to know and gain a clearer view of the company’s progress and achievements.
Customisation is also set to play a key role in digital annual report trends for 2023. Companies are expected to tailor their reports to the needs and preferences of specific audiences, rather than using a one-size-fits-all approach.
This can involve using different formats, styles, and visuals to appeal to different stakeholders, such as investors, customers, and employees. By doing this, companies can create annual reports that are more engaging, relevant, and effective in communicating their story. Audiences are more likely to engage with a report that meets their needs.
With strong consumer interest in environmental impact and credentials, companies are increasingly looking for ways to report on their sustainability efforts within digital annual reports, This trend is set to continue in 2023. Understand how a digital annual report can complement your existing print report as we navigate towards more sustainable business practices.
This can involve including sustainability data in their annual reports, as well as using digital tools to communicate their sustainability story more effectively, such as by showing impacts at various points in the supply chain. By doing this, companies can demonstrate to stakeholders their commitment to sustainability.
Digital annual report trends for 2023 are set to revolutionise the way companies communicate their story to stakeholders. By embracing new technologies and innovative approaches, companies can create reports that are more engaging, relevant and effective. To get the most out of your annual report, learn how to measure the success of your annual report.
From interactive experiences to the increasing use of video, the focus on making data more accessible, customisation, and the incorporation of sustainability, there are many exciting approaches to look out for. Companies that adopt these trends are sure to reap the benefits, by creating digital annual reports that truly stand out.
Ready to unlock the potential of digital annual reports for your organisation? Check out our comprehensive guide on the strategic importance of annual reports and let's take your reporting to the next level.