Explainer videos: Why social media can't resist

Ever found yourself engrossed in a social media clip breaking down 'how to achieve X' or 'why you need Y'? Suddenly, you're hooked on a topic you didn't realise mattered to you.

That's the magic of Explainer Videos. They're not just trending; they genuinely make information more digestible. Why? Our brains process visuals 60,000 times faster than text, and viewers remember 95% of video content, compared to just 10% from reading.

Here's why explainer videos are a secret weapon in digital marketing:

• Clarity and memory: They distil complex ideas, making them memorable in a short amount of time.

• Boosted conversions: A crisp video can clarify your offer's value, nudging viewers to click through further.

• Elevated brand perception: Quality videos reflect a polished, trustworthy brand with a distinct personality.

• SEO boost: Search engines and algorithms favour video content, enhancing your online visibility.

• Amplified reach: Being shareable, these videos expand your brand's presence on social platforms.

It's key to note that explainer videos aren't one-size-fits-all. Leveraging a blend of styles across different platforms guarantees enhanced views, engagement, and conversions. Diversifying your video types is a best practice to captivate a broad audience and effectively communicate your message. Each video type resonates in its unique way and suits particular use cases.

Types of explainer videos include:

Animated explainer videos

Ideal for abstract concepts or services that are difficult to showcase with live-action footage.

Whiteboard explainer videos

Often used for educational content, these videos feature hand-drawn images and text.

Live-action explainer videos

Great for demonstrating physical products or showcasing real-life scenarios.

Screencast explainer videos:

This is often a digital recording of a computer screen, often with voice-over narration. It's ideal for demonstrating software applications or step-by-step tutorials.

Understanding various explainer video types is a start; but truly captivating your audience hinges on thorough planning, ensuring every element resonates with viewers and provides value.

Our recommendations are:

• Define your target audience: Understand who your viewers are and what problems they face. Tailor your video to address their specific needs.

• Craft a strong script: The script is the foundation of your explainer video. Keep it concise, engaging, and focused on solving your audience's problem.

• Choose the right style: Select a video style that aligns with your brand identity and the message you want to convey.

• Create engaging visuals: Use high-quality visuals that capture attention and enhance your message.

After meticulous planning, crafting, and posting your video, the next crucial step is assessing its impact.

To gauge effectiveness with simplicity, consider:

• View count: The number of times your video has been viewed is a basic metric to track.

• Engagement: Look at how long viewers watch your video and whether they interact with it through likes, shares, and comments.

• Conversion rate: Measure the percentage of viewers who take the desired action after watching your video, such as signing up for a newsletter or making a purchase.

• Customer feedback: Collect feedback from customers to understand how well your explainer video resonated with them.

Armed with these tips, you're all set to engage your audience with some top-tier content.

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