Can a digital annual report complement your existing print report?
A comprehensive guide to understanding the benefits of having a digital annual report along with your existing print report. Get to know how it can enhance your company's communication and reach.
Businesses are constantly searching for innovative ways to reach their stakeholders and communicate their performance. A digital annual report is an emerging option to enhance your existing print report and provide an enriched experience for your audience. But what are the ways that a digital annual report can complement a traditional print report, and is it worth the investment?
Enhancing the Experience with a Digital Annual Report
A digital annual report is not simply an electronic copy of a print document. It uses technology to create a comprehensive and engaging experience for your stakeholders. Whether you are looking to reach a wider audience, provide a more interactive experience, or simply enhance your company's overall communication, a digital annual report can help you achieve your goals.
There are a few techniques that help a digital annual report to complement your existing print report:
Video Content
Video content can help bring your company's story to life. You can use videos to showcase your products and services, explain your financial and business performance, and provide an overview of your company's future plans.Interactive Financial Data Visualisation
By using interactive data visualisation tools, you can provide a comprehensive picture of your company's financial performance in ways that grab attention. This makes it easier for stakeholders to see trends, patterns, and important data points at a glance.
Interactive Infographics
Interactive infographics can help simplify complex information and make it more accessible to your stakeholders. By using animations, videos, and graphics, you can bring the information to life and make it easier for your audience to understand your company’s financial performance and future goals and plans. We've discussed this in detail in our article about creating a digital experience with annual reports.
The Advantages of a Digital Annual Report
A digital annual report offers several advantages over a traditional print report. Key benefits include:
Increased Interactivity
A digital annual report provides an interactive experience that a print report simply cannot match. Your stakeholders can engage with the content in a way that makes the information come alive, making them excited about your company and achievements.
Greater Accessibility and reach
A digital annual report is available from the web at any time, including on mobile devices. This makes it convenient for your stakeholders to access the information they need, and to share the report with others. This is especially important for groups who may not have access to a physical copy of the print report.
More In-Depth Analysis
A digital annual report allows you to provide more in-depth analysis and data visualisation. This makes it easier for stakeholders to understand complex financial information and trends, and for you to get these messages across in an engaging way.
Environmentally Friendly
A digital annual report is also environmentally friendly as it reduces the need for paper, printing and mailing. In most situations, stakeholders will prefer an online option which is easier to access.
Choosing a digital annual report for your company
A digital annual report can provide a great complement to your existing print report by providing a more effective, interactive, accessible, and in-depth analysis of your company’s performance and achievements. As a part of our annual report design packages, we can help you achieve this balance.
By combining the strengths of a traditional print report with the comprehensive and engaging experience of a digital report, you can provide a well-rounded and effective communication tool to help you reach your stakeholders. It is a valuable investment for any company looking to reach their stakeholders with memorable communications.
Whether you are just starting out with a digital annual report, or looking to enhance your existing communications strategy, we can help. If you’re interested in creating a digital annual report, please don’t hesitate to reach out to us for a quote.
