The Banking Code Compliance Committee

Dynamic logo design grounded in brand purpose.

The Banking Code Compliance Committee (BCCC) is an ombudsman body who help banks regulate bank standard of service through adherence to the Banking Code of Practice.

The goal

The organisation wanted to stand out amongst the crowd, while still communicating their professional brand image of authority in the finance sector.

Having worked with the CCMC on a number of projects over the years, our team understood the organisation’s values and could apply this knowledge to a strategic brand brief.

The process

We evolved the BCCC’s brand identity from an overused corporate blue colour palette into a vibrant gradient of orange and red. The new logo concept was grounded heavily in the concept of the ‘watchful eye’ - reflecting and symbolising the brand’s duties as an ombudsman body. The BCCC’s new logo is dynamic and allows them to stand out from a sea of government-led regulatory bodies as a unique organisation. This refreshed logo acted as an effective brand device, drawing attention to the organisation’s recent name change.

The new visual identity was rolled out across an exciting new website for the BCCC, which mirrored the brand’s uplift in modernity. Our team also applied the elevated branding across a new sequence of stationary and brand-led collateral.