SMI Knowledge

SMI Knowledge is a provider of professional development programs in advanced strategy practice, management and leadership. SMI Knowledge has a strong reputation in the education industry, renowned for their courses delivering tailored programs to corporate clients as well as individuals.

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Professional services


Digital, Marketing


SMI Knowledge approached Thirst to refresh their brand, revamp their online presence, better promote their courses and communicate their membership benefits.


Our team assisted SMI Knowledge by developing an initial marketing strategy which was used to document, categorise and refine the benefits of their offering or unique selling proposition (USP). This strategy was then used to shape the design and development of a responsive new website and refine their existing logo.

SMI Knowledge were looking to promote their strong reputation.

The goal

The marketing strategy needed to promote SMI Knowledge’s unique selling proposition including a mix of online courses, accreditations, corporate learning programs, memberships and events.

The organisation required a brand refresh, which would communicate modernity and professionalism within the industry. This brand language was to be rolled out across a website, which would offer a myriad of user-centric functionalities for existing and prospective members.

Our team implemented an innovative strategy to establish their product differentiation.

The process

We focused on refining the brand, updating their colour palette and refreshing the logo by drawing inspiration from the abstract image of brain neuron activity. The strategy became the basis for the design and development of a responsive website packed full of functionality which now allows SMI Knowledge to take their offering to a global audience.

Our skilled team of designers and developers were able to develop a secure membership section with a suite of functions, including a forum and knowledge library, in addition to incorporating a courses tab, events tabs and an event bookings platform. The member section of the website was also integrated with a member management system and provided e-commerce functionalities for the purchase of new memberships.

Our copywriters also worked with the team at SMI Knowledge to create punchy content for the site that clearly communicates their offering and promotes the benefits of engaging with their brand. SMI Knowledge’s new brand concept was also rolled out across their email marketing templates.

Thirst continues to support SMI Knowledge with ongoing website support and maintenance to ensure their product offering remains in the spotlight.